1. Who we are

Ground Value is a company that sources land for developments. We are registered in the United Kingdom, and we operate in full compliance with the UK GDPR and the Data Protection Act 2018. For the purposes of data protection legislation, Ground Value is the data controller of the personal data we collect and process.

2. What personal data we process

We process personal data that is necessary for the purposes of our business operations, including but not limited to:

• Contact details (e.g., name, address, email address, phone number)

• Professional details (e.g., job title, role, company details)

• Financial details (e.g., payment information, billing address)

• Communication and correspondence data (e.g., email or phone communications)

• Transaction and contract data (e.g., details of land sourcing, agreements, and negotiations)
  

3. How and why we process personal data

We process personal data for the following purposes:

• To communicate with clients, partners, and other stakeholders in relation to land sourcing for developments.

• To fulfill contractual obligations, such as managing agreements and negotiations related to land deals.

• To comply with legal and regulatory obligations.

• To maintain and update our business records, conduct marketing activities (where consent is provided), and improve our services.
  

4. Lawful basis for processing personal data

In accordance with the UK GDPR, we rely on the following lawful bases for processing personal data:

• Contractual necessity: Processing is required to fulfill our contractual obligations with you (e.g., processing land deals or agreements).

• Legal obligation: Processing is necessary for compliance with legal or regulatory obligations.

• Legitimate interests: Processing is necessary for our legitimate interests, such as improving our services, communicating with you, and promoting our business.

• Consent: In certain circumstances, we may request your consent to process your data for specific purposes (e.g., marketing).

5. Special category (sensitive) personal data

We generally do not process special category (sensitive) personal data, such as information about your health, race, religion, or political views. If, in the course of our business, we do need to process sensitive data, we will ensure we have a lawful basis for doing so, such as explicit consent or if the processing is required for the establishment, exercise, or defense of legal claims.

6. Sharing personal data

We may share your personal data with third parties where it is necessary for the purposes outlined in this privacy notice. This includes:

• Service providers who help us manage our operations (e.g., IT support, legal and financial advisers).

• Professional advisors, consultants, or agents acting on our behalf.

• Regulatory authorities or law enforcement agencies when required by law.

In any case, we will ensure that any third-party recipients of your personal data comply with data protection laws and have appropriate safeguards in place to protect your data.

7. Data transfers

We do not routinely transfer personal data outside of the United Kingdom. In the event that we need to transfer personal data to a third country (outside of the UK), we will ensure that appropriate safeguards are in place, in accordance with the UK GDPR, such as standard contractual clauses.

8. How we protect personal data

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

9. Your data subject rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Right to access: You can request access to the personal data we hold about you.

• Right to rectification: You can request correction of any inaccurate or incomplete personal data.

• Right to erasure: You can request that we delete your personal data under certain circumstances.

• Right to restrict processing: You can request a restriction on how we process your personal data.

• Right to object: You can object to the processing of your personal data, including for direct marketing purposes.

• Right to data portability: You can request that we provide your personal data in a structured, commonly used, and machine-readable format.

• Right to withdraw consent: If we rely on your consent to process your data, you have the right to withdraw that consent at any time.

If you wish to exercise any of these rights, please contact us at the details below.

10. See the contact us page on our website for further information

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection matters. You can contact the ICO at:

• Information Commissioner’s Office

• Website: https://www.ico.org.uk

• Phone: 0303 123 1113

11. Changes to this privacy notice

We may update this privacy notice from time to time to reflect changes in our business practices or legal requirements. Any updates will be communicated through appropriate channels, and the revised notice will be posted on our website.